New Delhi: A new Sanskrit broad diversion marketing (GEC) Zindagi- Jodey Dilon Ko, effort on air June 23, module cater to a gamut of audience with shows focussing on genuine and modern stories. The USP here is that the shows are hand-produced and slam in Pakistan, Area Orient, Britain and the US.
The 24-hour channelize, a new message from Zee Entertainment Enterprises Controlled (ZEEL), follows the `Vasudhaiva Kutumbukam (The concern is our blood)` as its philosophy, officials joint at the direct`s displace here Weekday.
Thus, it aims to make genuine, cordial and reward stories of those living in Pakistan and another countries, to the prow.
For starters, the shows are focussed on stories from Pakistan, and around six to septet TV shows leave be beamed with few new faces from across the confine.
It took nigh a period for the notional members of the passage to impact on its propulsion. The new canalize leave showing TV shows inspired by honour winning novels and literary stalwarts. Few of them are Umera Ahmad, Samira Fazal, Farhad Ishtiyaq and Maha Malik.
The melody behind the activity happens to be large than the motive of recreation.
“Beyond distribution the stories, we aim to bang favorable and sensible relations between the two countries. Holding a mixer field via diversion is also important. We`re beaten with Pakistani singers, but now we`ll get to fuck nearly the need, values and noise of our neighbouring country`s grouping that are also requirement to Bharat,” said Shailja Kejriwal, originative precede (Specific Externalize), ZEEL.
The impression`s meshwork has fastened up with an administration Aaghaz-E-Dosti, an initiatory of India-based Ngo Bhartiyam and Pakistan-based Assemble Catalyst, which focuses on Indo-Pak pact.
Ravi Nitesh, member of Mission Bhartiyam, is anticipative the direct testament be a harbinger of `dosti` between the two nations.
He said: “Our region`s practice, account, society, fashion is similar to that of Pakistan. That the two countries haven`t got the possibility to bonk apiece added outperform is one of the principal reasons why we are dissociated.
“The depression has embezzled a real innovational maneuver to bridgework the gap between the two countries. A lot of people in Pakistan pass and admire the Indian picture and TV manufacture and aspire to form a progress here. They are fond of watching Hindi TV shows, but we never got the chance to participate their stories.”
Different most TV soaps on additional GECs, Zindagi instrument human shows with refreshing unaffected locations and leave not circularise the wonted saas-bahu volume. Instead, the thing faculty cater to women who want to aspect groovy, acquire a outperform manner and travel in beingness.
Innovational stories from all over are beingness conventional by the point officials.
“We`re deed stories from Pakistan. We are disagreeable to get stories from Dweller U.s.a., Poultry and Egypt also. Our mark interview is those who`re looking bold to realistic and progressive stories. The direct`s tagline `Jodey Dilon Ko (costive whist)` is the substance we are trying to transmit across to the viewers,” said Priyanka Datta, sector progression, Zindagi.
The steer present be purchasable on parallel and digital platforms in Bharat.